GC Logo

Guidelines for Use of The Graduate Center Logo

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.

Trademarks of The City University of New York, such as the acronym “CUNY,” the names of CUNY colleges and schools, and related logos and trade names, including the Graduate Center logo, are the property of The City University of New York and protected by law.

Logo Requests

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.

The Graduate Center logo is restricted for use by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations. All who wish to use the Graduate Center logo are kindly asked to complete the logo request form.

Graduate Center logos can only be sent to Graduate Center mailboxes.

Logo Request

In order to consider your logo request, we need the following information:

Name
Department
GC email address
Telephone number
Your intended use of the logo (Please be specific)
Your preferred file format for the logo (see below for options)
Your preferred color (in GC blue, black, or white)
Do you work on a PC or Mac?

Please fill out the logo request form here.

Here is a link to the Graduate Center Design Guidelines (for print), which outline the correct use of the Graduate Center logo, as well as the proper placement of the CUNY logo when used in conjunction with the Graduate Center logo in print publications.

The layout for letters prepared on Graduate Center letterhead is also included within the Guidelines.

To obtain the CUNY logo please visit University Identity web page.  

Available Logo Formats

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.


The Graduate Center logo is available in a number of different file formats — EPS, GIF, JPEG, PNG, and TIFF — for both PC and Mac platforms, in GC blue (Pantone PMS 286, CMYK, and RGB); it is also available in black, and in white for dark-colored backgrounds. Please refer to the GC graphic design guidelines.

Variables that determine which logo best suits a project include: intended use; print or web placement; and software used to create the project (Adobe InDesign, QuarkXpress, Microsoft Word, Adobe Illustrator, etc.).

Prohibited Uses

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.

The Graduate Center logo may be enlarged or reduced, but may not be altered in any other way. It may not be incorporated into, or combined with, any other mark, symbol, or graphic to create a new mark.

The logo may not be used in a manner that is detrimental to the Graduate Center or CUNY, or to imply or suggest endorsement of any product or service not provided by the Graduate Center or CUNY.

The logo may not be used in a manner that suggests official Graduate Center communication when it is not (such as on a personal web page).

For Use in Print

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.

Microsoft Word users outputting to most Graduate Center printers will find the TIFF or JPEG logos preferable.

The EPS format is best for print work that will be professionally printed, or that will be output on a high-resolution PostScript device such as an imagesetter.

For Use on a Website

All print and digital collateral materials featuring the Graduate Center logo must be approved by the Communications and Marketing office.

Those looking to incorporate the GC logo into a website design should request the GIF logo.

About the File Formats

TIFF

TIFF (Tagged Image file format) is a graphic file format developed by Aldus and Microsoft, in combination with leading scanner vendors, specifically for capturing scanned images.*

TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications.

Recommended for Microsoft Word users.

JPEG

JPEG (Joint Photographic Experts Group) is a graphic file format that works in connection with the QuickTime extension, and is used for compressing large, color image files (to about 1/20th their original size). It does this by coding the information, so when uncompressed, some graphic information may get lost (depending on the amount of compression, the image itself, and the number of times you have compressed the file).*

Recommended for Microsoft Word users.

EPS

EPS (Encapsulated PostScript) is a graphic file format especially created for graphics that will be imported into other applications.

An EPS file puts all the elements that make up the image into one package, or capsule. EPS files are made up of a code that a PostScript printer can interpret and print at the highest resolution it is capable of, plus a bitmapped PICT image that the application can read and display on the screen.

EPS files will print at whatever resolution the PostScript printer happens to be. For example, the same graphic will print at 300 dpi on a laser printer, or at 1270 dpi on an imagesetter.

A non-PostScript printer will only be able to reproduce an EPS graphic as the low-resolution PICT image.*

GIF

The GIF (Graphics Interchange Format) file format is used to compress and store graphics that get uploaded onto online services. When online, you can download the GIF file. The GIF format is compressed (taking up less space and memory), and not tied to any particular computer or operating system or screen resolution. Because many software programs do not recognize GIF, the image may have to be converted into another form.*

GIF is supported by most browsers.


* Reference: Robin Willliams with Steve Cummings. Jargon, An Informal Dictionary of Computer Terms. Berkeley, CA: Peachpit Press.

Communications and Marketing

Graduate Center
365 Fifth Avenue
New York, NY 10016


Phone: 212-817-7170