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Loren Naidoo
Position: Associate Professor
Campus Affiliation: Baruch College
Phone: 646.312.3834
Degrees/Diplomas: Ph.D., The University of Akron
Training Area: Basic and Applied Social Psychology|Industrial/Organizational Psychology
Research Interests: Leadership, Motivation, Emotions, Engagement, Burnout, Organizational Surveys, Performance Appraisal, Attitude Measurement
Dr. Naidoo’s research focuses on understanding the motivational processes involved in leadership, work engagement, burnout, and attitude measurement. His primary program investigates how leaders motivate their followers towards different job performance outcomes, including creative performance, by activating approach versus avoidance motivational orientations. Dr. Naidoo’s consulting work includes projects on training, survey development, and employee assessment in both Canada and the United States. Dr. Naidoo is a dedicated teacher who has taught classes and workshops in the US, Singapore, and Taiwan to students at the undergraduate, MS, MBA, and doctoral levels. He has taught courses and workshops on research methods, organizational surveys, leadership, advanced statistics, organizational psychology, psychology of motivation, employee engagement, psychometrics, and social psychology.