Guidelines for Use of The Graduate Center Logo

Trademarks of The City University of New York, such as the acronym “CUNY,” the names of CUNY colleges and schools, and related logos and trade names, including the Graduate Center logo, are the property of The City University of New York and protected by law.

Who May Use the Logo

The Graduate Center logo is generally limited to use for official Graduate Center–related activities. Academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations wishing to use the Graduate Center logo need to complete and submit a Logo Request. Graduate Center logos can only be sent to Graduate Center mailboxes.

Logo Request

In order to consider your logo request, we need the following information:
Name
Department
Email address
Telephone number
Your intended use of the logo (Please be specific)
Your preferred file format for the logo (see below for options)
Do you need the logo in color or in black and white?
Do you work on a PC or Mac?

Please email your request here.

Entities or individuals unrelated to the Graduate Center who wish to use the logo must submit a request to pubaff@gc.cuny.edu. The request must include the name of the entity and/or individual, email and mailing address, telephone number, intended use, and the authorized contact.

Prohibited Uses

The Graduate Center logo may be enlarged or reduced, but may not be altered in any other way. It may not be incorporated into, or combined with, any other mark, symbol, or graphic to create a new mark.

The logo may not be used in a manner that is detrimental to the Graduate Center or CUNY, or to imply or suggest endorsement of any product or service not provided by the Graduate Center or CUNY.

The logo may not be used in a manner that suggests official Graduate Center communication when it is not (such as on a personal web page).

Available Logo Formats

The Graduate Center logo is available in a number of different file formats — TIFF, JPEG, EPS, and GIF — for both PC and Mac platforms, in color and black and white.

Which logo best suits your project depends on a few variables: intended use (print or web), application (Quark, Microsoft Word, Illustrator), and output device (PostScript or non-PostScript Printer—most printers at The Graduate Center are non-PostScript devices).

For Use in Print

Microsoft Word users outputting to most Graduate Center printers will find the TIFF or JPEG logos preferable.

The EPS format is best for print work that will be professionally printed, or that will be output on a high-resolution PostScript device such as an imagesetter.

For Use on a Website

Those looking to incorporate the GC logo into a website design should request the GIF logo.

About the File Formats TIFF TIFF (Tagged Image file format) is a graphic file format developed by Aldus and Microsoft, in combination with leading scanner vendors, specifically for capturing scanned images.* TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications. Recommended for Microsoft Word users.

JPEG JPEG (Joint Photographic Experts Group) is a graphic file format that works in connection with the QuickTime extension, and is used for compressing large, color image files (to about 1/20th their original size). It does this by coding the information, so when uncompressed, some graphic information may get lost (depending on the amount of compression, the image itself, and the number of times you have compressed the file).* Recommended for Microsoft Word users.

EPS EPS (Encapsulated PostScript) is a graphic file format especially created for graphics that will be imported into other applications. An EPS file puts all the elements that make up the image into one package, or capsule. EPS files are made up of a code that a PostScript printer can interpret and print at the highest resolution it is capable of, plus a bitmapped PICT image that the application can read and display on the screen. EPS files will print at whatever resolution the PostScript printer happens to be. For example, the same graphic will print at 300 dpi on a laser printer, or at 1270 dpi on an imagesetter. A non-PostScript printer will only be able to reproduce an EPS graphic as the low-resolution PICT image.*

GIF The GIF (Graphics Interchange Format) file format is used to compress and store graphics that get uploaded onto online services. When online, you can download the GIF file. The GIF format is compressed (taking up less space and memory), and not tied to any particular computer or operating system or screen resolution. Because many software programs do not recognize GIF, the image may have to be converted into another form.* GIF is supported by most browsers.

* Reference: Robin Willliams with Steve Cummings. Jargon, An Informal Dictionary of Computer Terms. Berkeley, CA: Peachpit Press.