Brand Guide

When identifying The Graduate Center use the resources and tools below to properly represent the GC brand. 

BRAND ASSETS 


Please note that trademarks of The City University of New York, such as the acronym “CUNY,” the names of CUNY colleges and schools, and related logos and trade names, including The Graduate Center logo, are the property of The City University of New York and protected by law.

Nomenclature
Logo
Boilerplate

VISUAL IDENTITY 


The Graduate Center identity is enforced throughout its communications by consistent use of colors and typography. 

Color Palette
Typography

TEMPLATES


All templates provided below are intended to be used only by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations for business purposes.

STYLE GUIDE


The Graduate Center website's editorial utilizes the Associated Press Style Book. When in doubt, please consult the AP Style Book or the Purdue Online Writing Style Lab's general AP Style rules

Please note, however, that we do use the Oxford (or serial) comma, even though AP Style does not. In a list of three or more items, use a comma after the penultimate item (e.g., a renowned scholar, writer, and teacher).

General
Numbers
Specific Terms