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Sarit Golub
Position: Professor
Campus Affiliation: Hunter College
Phone: (212) 396-6304
Degrees/Diplomas: Ph.D., Harvard University
Training Area: Basic and Applied Social Psychology|Health Psychology and Clinical Science
Research Interests: Decision-Making; Risk perception; Stigma; HIV
My laboratory investigates the social, cognitive, and emotional factors that influence risk, decision-making, and health behavior, with special emphasis on the interaction between behavior and the formation and maintenance of individual identity. I am principal investigator of the Hunter HIV/AIDS Research Team (HART), which conducts interdisciplinary, community-based research designed to have a positive impact on the lives of those infected and affected by HIV. At present we are working on three main projects:
  1. Investigating  social, behavioral, and psychological factors related to implementation of biomedical HIV prevention (i.e., pre-exposure prophylaxis, or PrEP) programs, policies, and messaging;
  1. Integrating interdisciplinary approaches to risk perception and decision-making (drawing on connections between social psychology, neuropsychology, behavioral economics, and decision-sciences);
  1. Examining the ways in which internal conflict (e.g. between competing desires, between personal values and perceived social norms) can impact risk behavior.
In addition to our HIV research, our laboratory conducts research at the intersection of cognition, affect, and social context. Current topics include: gender perception, stereotype threat, empathy and burn-out among first responders, and experiences of immigration.