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  3. Brand Guide

Brand Guide

When identifying the Graduate Center use the resources and tools below to properly represent the GC brand.

All files below are available to the Graduate Center community via the GC's Intranet with the GC accounts only. For external requests, please contact Alex Irklievski.

Brand Assets

Please note that trademarks of The City University of New York, such as the acronym “CUNY,” the names of CUNY colleges and schools, and related logos and trade names, including the Graduate Center logo, are the property of The City University of New York and protected by law.

The official name of our school is The Graduate School and University Center of The City University of New York, but our commonly accepted and preferred nomenclature is the CUNY Graduate Center. After the center is properly identified, on second reference, it can be referred to as the Graduate Center. It can also be identified as the Graduate Center on internal materials and articles on our website. The acronym GC is acceptable on second reference, but generally less preferable in running copy.

Graduate Center Entities: 

  • In referring to the ASRC, the official name is the Advanced Science Research Center at the CUNY Graduate Center. On second and subsequent references, CUNY ASRC is acceptable. View the ASRC nomenclature guidelines (PDF). 

Our primary identifying mark is the Graduate Center wordmark (also referred to as logotype). The wordmark should not be altered (besides being enlarged or reduced) and should be used following the guidelines below. 

The Graduate Center wordmark is provided for use by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations. It may not be incorporated into, or combined with, any other mark, symbol, or graphic to create a new mark. The wordmark may not be used in a manner that is detrimental to the Graduate Center or CUNY, or to imply or suggest endorsement of any product or service not provided by the Graduate Center or CUNY. The logo may not be used in a manner that suggests official Graduate Center communication when it is not (such as on a personal web page).

The Graduate Center wordmark is available to download in horizontal and stacked versions in GC blue (PMS 286, CMYK, and RGB), black, and white.  Each logo suite below contains EPS, SVG, PDF, PSD, JPG, and PNG files.

 

GC Horizontal Wordmark

Download horizontal suite (ZIP)
GC Stacked Wordmark

Download stacked suite (ZIP)

 

The wordmark for the ASRC is available in a horizontal and vertical versions in three color varieties — ASRC gray (PMS 433U / PMS 433UP) and Graduate Center blue (PMS 286U / PMS 286UP), black, and white:

Advanced Science Research Center logo

Download horizontal suite (ZIP)
Advanced Science Research Center logo - stacked

Download vertical suite (ZIP)

ASRC Initiatives logotype suits are also available in a horizontal and vertical versions in three color varieties — ASRC gray (PMS 433U / PMS 433UP) and Graduate Center blue (PMS 286U / PMS 286UP), black, and white. Each logo suite below contains EPS, PSD, and PNG files.

Nanoscience (ZIP)
Photonics (ZIP)
Structural Biology (ZIP)
Neuroscience (ZIP)
Environmental Sciences (ZIP)

If you are unsure of which file will work best for your project, please contact comms@gc.cuny.edu for assistance.

To obtain the CUNY logo please visit CUNY's University Identity page.

About the Graduate Center of The City University of New York
The CUNY Graduate Center is a leader in public graduate education devoted to enhancing the public good through pioneering research, serious learning, and reasoned debate. The Graduate Center offers ambitious students nearly 50 doctoral and master’s programs of the highest caliber, taught by top faculty from throughout CUNY — the nation’s largest urban public university. Through its nearly 40 centers, institutes, initiatives, and the Advanced Science Research Center, the Graduate Center influences public policy and discourse and shapes innovation. The Graduate Center’s extensive public programs make it a home for culture and conversation. 

About the Advanced Science Research Center at the CUNY Graduate Center
The Advanced Science Research Center at the CUNY Graduate Center (CUNY ASRC) is a world-leading center of scientific excellence that elevates STEM inquiry and education at CUNY and beyond. The CUNY ASRC’s research initiatives span five distinctive, but broadly interconnected disciplines: nanoscience, photonics, neuroscience, structural biology, and environmental sciences. The center promotes a collaborative, interdisciplinary research culture where renowned and emerging scientists advance their discoveries using state-of-the-art equipment and cutting-edge core facilities.

Visit www.gc.cuny.edu to learn more.

Visual Identity

The Graduate Center identity is enforced throughout its communications by consistent use of colors and typography. 

The Graduate Center's primary color is Graduate Center blue. This color should be used whenever possible for your print and electronic communications. 

 
GC Blue
Pantone Blue 286C
Pantone Blue 286U
CMYK 100 72 0 0
RGB 0 57 166
Hex #005DAA

Secondary and auxiliary colors can be used to add visual interest as color backgrounds, highlights and accents.  

Secondary commonly used colors include: 

         
Pantone 137
CMYK 0 38 95 0
RGB 255 161 0
Hex #EC9C1D		   Pantone 123
CMYK 0 21 88 0
RGB 253 200 47
Hex #FFC30B		   Pantone 376
CMYK 53 0 96 0
RGB 122 184 0
Hex #8DC63F
         
         
Pantone 355
CMYK 95 0 98 0
RGB 0 155 58
Hex #00A94F		   Pantone Proc. Cyan
CMYK 100 0 0 0
RGB 0 159 218
Hex #0093D0		   Pantone Cool Gray 10
CMYK 38 29 20 58 
RGB 97 99 101
Hex #616365


Other auxiliary colors, which are compatible with Graduate Center blue are:  

         
Pantone 485
CMYK 0 93 95 0
RGB 213 43 30
Hex #FF0000		   Pantone 208
CMYK 10 97 37 43
RGB 136 35 69
Hex #882345		   Pantone 2597
CMYK 78 94 0 0
RGB ‎87 6 140
Hex #57068C
         
         
Pantone 2592
CMYK 61 88 0 0 
RGB 143 35 179
Hex #9B26B6		   Pantone Cool Gray 7
CMYK 22 15 11 32  
RGB 154 155 156
Hex #9B9EA0		   Pantone Cool Gray 4
CMYK 12 7 6 17  
RGB 188 189 188
Hex #B7B8B9

The Graduate Center's identity is enforced through consistent font usage on printed and web materials. The Graduate Center's institutional fonts comprise sans serif Adobe Acumin Pro Family — Condensed, Extra Condensed, Semi Condensed, and serif Adobe Garamond Premier Pro. When the Graduate Center's fonts are not available, use Lucida Grande/Lucida Sans for headings and secondary text. 

Templates

All templates provided below are intended to be used only by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations for business purposes.

Two email templates are available:
 

Screenshot of Email Template A: white background with image at top, followed by email text, and CUNY Graduate Center logo at bottom

Email Template A
 

Screenshot of Email Template B: email body with grey background, image at the top and then text, footer at bottom with CUNY Graduate Center logo on blue background

Email Template B

Email Signatures

The template for email signatures is:

First Last Name
Title
Office or Program
CUNY Graduate Center
365 Fifth Avenue
New York, NY 10016
Phone: (212) 817-xxxx

CUNY Graduate Center logo


 

 

If you need directions to add an email signature in Outlook, please refer to directions from the Microsoft Office website. 

Style Guide

Our editorial style guide provides our standards for editorial consistency and serves as a reference regarding the Graduate Center’s style, punctuation, and word usage.

View the Editorial Style Guide