Setha Low Discusses Public Spaces
A New Game for Neighborhood Parks:Â MarketingMarketplace, 10.6.14 (Podcast)
A New Game for Neighborhood Parks: Marketing
Marketplace, 10.6.14 (Podcast)
Setha Low, director of the Public Space Research Group, says that branding and marketing could draw in more people, but parks need to be careful here because branding could probably be used to make some parks less diverse, which goes against the most basic mission of parks, which is to serve everyone in the community.